Social Selling: A personal branding tool to boost business

• The death of "Cold Calling": Why 90% of decision-makers do not respond to cold interactions (calls, emails, unrelated events) • The Social Selling ecosystem: Differences between content marketing and social selling.

• From Egocentric to Customer-Centric Writing: How to write to solve problems, not to list achievements. • SEO for Sales: Keywords to be found by business leaders and CEOs.

• Boolean Searches and Advanced Filters: How to find the "Pain Point" before contacting. • Trigger Events: Identifying changes in companies (hiring, mergers, news) to intervene at the exact moment.

• The Art of Content Curation: How to share without being spammy. • Copywriting for Social Selling: Writing engaging messages that actually get a response. • KPIs and Measurement: How to read SSI and correlate it with actual sales volume.